This slideshow requires JavaScript.
Few months ago, I posted a sneak peek of my final project and I’m finally getting around to blogging the final piece. The images above are a mixture of final exhibition held display at the Dovecot Studios, print collateral and the screen-printing process in dad’s garage.
My concept is ‘The Aubin Collection’ where Aubin & Wills collaborate with up and coming designers to create a limited edition clothing or homewares collection. I will be the up and coming designer. Not only will I need to collection of t-shirts and homewares. I’ll also need to create a fully integrated marketing campaign. This will include direct mail, PR, web, advertising, window displays and events / promo launch. My idea should show how you would promote the collection using various channels to reach our target audience.
All t-shirt and babygrows were sewn and screen-printed by my own hands.
The material pattern was designed by me but was printed at CAT at glasgow school of art.
Lovely models were Martha MacKay, Charlie Gordon and Amber Lilly Gajczak.
