My friend is an artist based in the Cambridge area adn asked me to design her a logo for invoices etc. with a view to expand further in the future.
She had wanted the logo to reflect her stlye of art and ethos. Quoted from her website: www.susieolczak.co.uk
“My work and research explores space, light, perspective and form. It is influenced by minimalism, geometry, light, balance and architecture however predominately the focus is on how the viewer experiences space. My work alters, highlights or creates space for the viewer to interact with. So that the viewer questions how they negotiate space and how architecture intrudes on their physical space. My work investigates how impact can be created and aims to become a physical and psychological experience for the viewer. Illusions are exploited in order to encourage the viewer to rethink the way they perceive. To enable the audience to be able to form a relationship to the work, scale becomes important. Using scale that is recognisable to the viewer, evoking architecture but to a smaller scale, so the space becomes more intimate or intrusive.”
